The Dr Pepper StarBar

The Overview...

The Dallas Cowboy Stadium, being referred to by many in the media as the 8th wonder of the architectural world, is home to a variety of experiential spaces for Dallas Cowboy fans. One of these spaces includes 17,000 square feet of newly design bar and lounge area located on the upper concourse at the east end of the stadium. The Starbar cements the latest trend in architectural design and construction materials that include printed tensioned fabric structures as part of an overall solution. Designed by HKS Brandspace and HillebrandCorey this fabric architectural structure creates a unique opportunity for fans of the Dallas Cowboys to enjoy the game by incorporating the latest technology fused with high-class details.

The construction of tensioned fabric architecture is rapidly becoming a norm in architectural and experiential design. Tensioned fabric offers the design community a variety of options and integrations that traditional building materials have proved too costly in today's building solutions. The Dr Pepper Starbar is a shining example of what tensioned fabric architecture can accomplish. The fabric skinned aluminum arches serve as a structural backdrop and support for the lighting and wire management, but also as the attachment point for hanging high-def plasma monitors for viewing the game's action and the prestigious chandelier. The Dr Pepper's brand focal point is highlighted by the integration of 5 curved elements and a cylinder shaped enclosure that houses the lighting for making the Dr Pepper brand glow from across the stadium. Each and every detail of the Starbar highlights that experts that partner together can bring life to their client's vision on time and on budget.


About HKS Brandspace and EG...

The Dr Pepper StarBar was designed by HKS BrandSpace, a division of the Dallas-based HKS Architects who designed Cowboys Stadium, and HillebrandCory, a local Dallas design firm. The venue was fabricated and installed by Exhibitgroup/Giltspur, an experiential marketing agency known for creating meaningful and memorable brand experiences.