Televisa Set

Fabric Images Collaborates at the Games with a Gold Medal Environment for Televisa Broadcasting.

As medals are won and records broken the success of the world's athletes is made public by the various countries' networks broadcasting back to their millions of viewers. Few broadcast entities exhibited as much pride in their broadcasting as they did their athletes. With a true flair for the passion of the games and their athletes, one of the most dramatic, fun-inspired broadcast sets in London was the TV set designed by Mexico's Televisa. Together with their fabrication and installation partner, the Central American division of Fabric Images, Televisa created a one-of-a-kind broadcast booth that was as fun as the games themselves.

One ingredient in this memorable environment was the center broadcasting element. It was designed as a layered component with the ability to expand and contract as the broadcasters required more room for face to face conversations. Due to the space being somewhat confined, the Fabric Images team engineered a telescoping triangular flat screen container which lowered to rest on the center podium and then raised back up when it was not in use. The fabric specified in the design was engineered to reduce wrinkling while in the contracted state. This material also enhanced the effectiveness of the solution due to its inherent traits to stretch, contract and maintain its starting memory.

Surrounding the central element was an array containing 153 triangles that snaked throughout the space like the tail of a dragon. These white tension fabric shapes ranged in scale and spacing to give a greater sense of movement and excitement for the viewer watching at home. Although the space consisted of materials and unorthodox structures, these were not the only interesting aspects of this broadcast environment. The real scene stealers were the two 4 feet tall character icons that came to life on screen during the broadcast of the day's events and highlights. The characters added to the personality of the space as they fronted the LED backdrop seen on-screen during times of broadcast.

Fabric Images, Inc. has had a long standing success-based partnership with Televisa which led to the creation of this 550sq. ft temporary architectural experience. Jam packed full of eye candy with the latest in fabric architectural treatments, injected molded characters and technology, this was a truly winning environment.