Woodridge, IL – April 21, 2021: Fabric Images®, an award-winning manufacturer of printed and non-printed tension fabric architecture, acoustical products and material solutions, is unveiling new business divisions—or studios, a new website (www.fabricimages.com) and a brand refresh. This introduction supports the evolution of the Fabric Images brand and the expansion and growth into new markets.
New Studios: The addition of specific studios under Fabric Images results from a growing business model in three major markets. Since its inception almost 30 years ago, Fabric Images has been a leader in the design and manufacture of tension fabric architecture for use in tradeshows and live events. Over the course of its evolution, business grew to serve additional industries as well. In January of this year, Fabric Images introduced Fi™ Interiors, a new studio that services the architecture and design community. The organization into studios allows Fabric Images to service each market with specialized custom fabric architecture and material solutions, and tailored new product offerings and services.
• Fi™ Interiors services the architecture and design community with custom and turnkey acoustical products and solutions, as well as fabric architecture.
• Fi™ Retail serves the retail market with custom fabric architecture, large format printed graphics and décor solutions.
• Fi™ Live Events services the tradeshow and events industry with custom fabric architecture, large format printed graphics and material solutions.
This targeted approach leverages the increased capacity, capability, superb processes and award-winning customer service that has been gained through a merge with Orbus Exhibit & Display Group® in 2020.
New Website: Supporting the studios, Fabric Images introduces a new, comprehensive website, which delivers an improved user experience, design and functionality and essential information on the products and services offered. Prime real estate is dedicated to each of the three studios, enabling visitors’ easy access to valuable information that clearly emphasizes how Fabric Images brings life to your vision.
Brand Refresh: Additionally, Fabric Images introduces a brand refresh with new studio brand logos, a clean and sophisticated color pallet and nature-inspired curvatures that reflect the style and architectural quality representative of the beautiful structures Fabric Images is renowned for producing.
“We will continue to evolve to service our customers with the ingenuity and passion for design Fabric Images is known for," said Marco Alvarez, Vice President of Fabric Images. “With the introduction of the three studios we will offer innovation across markets in a way that will bridge trends and launch products and solutions that promote safe and social spaces. Our new website and refreshed brand identity support our projected growth and align with our vision of bringing life to our customers vision.”
